by exchange

I am a well travelled expert in user centered innovation design methodology, I call this Biotic Innovation. Helping companies develop products that meet and surpass customer needs.


By looking “out of context” and drawing from experience in various other fields of product interaction, it is possible to eradicate the incongruous nature of the objects around us by prompting the user’s gesture in rational and intuitive ways.


Biotic Innovation is about use analysis and lateral thinking but also about configuring objects, mechanisms or services to provoke reactions from customers. By learning from customer reaction we can begin to understand the gap between demand and response.


Closing this gap will provide the user with a product that not only responds seamlessly, but does this in an intelligent way whilst not interfering with the users objective - a nutcracker should reveal the fruit, yet cracking the nut is often the painful means to this end!


Each project brings new challenges - the various “tools” that make up Biotic Innovation Methodology are chosen to suit the particular complexities of a project, from a well-travelled tool roll. The workshop is the heart of my work and the studio - I use it at virtually all stages in the development cycle.


The use of any object really can become a simple pleasure.

studiostudio_l_expert_colleagues.html
processbiotic_innovation_methodology.html
presspress_l_awards.html
contactcontact_us.html
workwork_l_portfolio.html
inventive design innovation...james_toleman_l_founder.html

form + style

fashion

prototyping

strategy

ideation

research

conception

morphology